The unique challenge in this brand identity, designed for the international real estate company Abode Globe, was developing a mark that reflected its name. Obviously the suggestion of both a house and the earth was necessary, and the goal with this logo was to showcase those ideas in an unexpected and memorable way. The earth, in this case, has been stripped of its globe shape and wrapped cleanly in a directional arrow in order to indicate the services the company provides. The placement of the continents is accurate and deliberate in order to give the blue negative space at the end of the arrow a simple house shape.
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